Lead generation performance
Pre-launch website lead campaign · India
Lead trend
Website leads by day
Leads
7050300
Delivery summary
Current operational view
- Current status
- Active
- Live creative
- C1 · Routine
- Latest-day leads
- 61
- Latest-day leader
- C1 · 55 leads
- Live platforms
- Facebook, Instagram
- Excluded placements
- Audience Network, WhatsApp
Campaign performance
Campaign and delivery status
| Campaign | Status | Objective | Conversion | Leads | Share of target | Live ads | Last updated |
|---|
Creative performance
Meta-attributed totals · 21–22 Sep · pulled 4:13 PM IST
| Creative / preview | Segment | Status | Impressions | Clicks | Website leads | Lead share | Actions |
|---|
Placement breakdown
Meta-attributed totals · 21–22 Sep
| Placement | Platform | Website leads | Lead distribution | Current decision |
|---|
Platform view
Lead contribution · 21–22 Sep
Audience Network and WhatsApp Status were removed after the baseline review. Current delivery is restricted to Facebook and Instagram.
Optimisation change log
Auditable record of live campaign changes
| Date | Level | Change | Reason | Current state |
|---|---|---|---|---|
| 21 Sep | Placement | Audience Network and WhatsApp Status removed | Delivery-quality review | Excluded |
| 21 Sep | Creative | C2 Ingredients and C4 On-the-Go paused | Consolidate learning around strongest message | Paused |
| 22 Sep | Creative | C3 Desk Water paused | 6 leads versus C1's 55 today at refresh time | Paused |
| 22 Sep | Creative | C1 Routine retained as sole live ad | 90.2% of today's attributed website leads | Active |